PODCAST: Brain Behaviour Business

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In this podcast, Alex Ede, Development Director, PRISM Brain Mapping, talks about how an acronym that was first introduced  after the Cold War can provide some answers to how businesses can navigate their way through the Covid-19 pandemic.

Working on the basis that leadership is the same in the corporate world as in combat, Alex explores what business leaders can learn from the Special Forces and why these lessons are so critical for now and the future.

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