Most Popular Online Business Courses

Financial Markets

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Approx. 27 hours to complete

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An overview of the ideas, methods, and institutions that permit human society to manage risks and foster enterprise. Emphasis on financially-savvy leadership skills. Description of practices today and analysis of prospects for the future. Introduction to risk management and behavioral finance principles to understand the real-world functioning of securities, insurance, and banking industries. The ultimate goal of this course is using such industries effectively and towards a better society.

Business Foundations Specialization

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Beginner Level
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Approx. 7 months to complete

Solve Real Business Problems. Build a foundation of core business skills in marketing, finance, accounting and operations.

In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge.

Career skills to jumpstart your future.

Excel Skills for Business Specialization

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Beginner Level
No prior experience required.

Approx. 6 months to complete
Suggested 3 hours/week

Learn Excel Skills for Business. Master Excel to add a highly valuable asset to your employability portfolio.

This specialization is intended for anyone who seeks to develop one of the most critical and fundamental digital skills today. Spreadsheet software remains one of the most ubiquitous pieces of software used in workplaces across the world. Learning to confidently operate this software means adding a highly valuable asset to your employability portfolio. In the United States alone, millions of job advertisements requiring Excel skills are posted every day. Research by Burning Glass Technologies and Capital One shows that digital skills lead to higher income and better employment opportunities. At a time when digital skills jobs are growing much faster than non-digital jobs, completing this specialization will position you way ahead of others.

In this Specialization, learners develop advanced Excel Skills for Business. Upon completing the four courses in this Specialization, learners can design sophisticated spreadsheets, including professional dashboards, and perform complex calculations using advanced Excel features and techniques. Learners have acquired the skills to manage large datasets efficiently, extract meaningful information from datasets, present data and extract information effectively. In addition, learners have mastered the skills needed to validate data and prevent errors in spreadsheets, create automation, apply advanced formulas and conditional logic to help make decisions and create spreadsheets that help forecast and model data.

The best way to learn Excel is to use Excel. In this specialization, learners will solve a broad range of business problems as they apply the Excel skills and techniques they learn along the way. Excel workbooks, quizzes, and challenges provide countless opportunities to practice and use spreadsheet software in a variety of business contexts.

Introduction to Negotiation

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Beginner Level
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Approx. 29 hours to complete

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This course will help you be a better negotiator. Unlike many negotiation courses, we develop a framework for analyzing and shaping negotiations. This framework will allow you to make principled arguments that persuade others. It will allow you to see beneath the surface of apparent conflicts to uncover the underlying interests. You will leave the course better able to predict, interpret, and shape the behavior of those you face in competitive situations.

In this course, you will have several opportunities to negotiate with other students using case studies based on common situations in business and in life. You can get feedback on your performance and compare what you did to how others approached the same scenario. The cases also provide a setting to discuss a wide-ranging set of topics including preparing for a negotiation, making ultimatums, avoiding regret, expanding the pie, and dealing with someone who has a very different perspective on the world. Advanced topics include negotiating when you have no power, negotiating over email, and the role of gender differences in negotiation. To close out the course, we will hear insights from three negotiation experts: Linda Babcock, Herb Cohen, and John McCall MacBain. Enjoy.

Online learning to jumpstart your future.

Successful Negotiation: Essential Strategies and Skills

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Beginner Level
No prior experience required.

Approx. 6 months to complete
Suggested 3 hour/week

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We all negotiate on a daily basis. On a personal level, we negotiate with friends, family, landlords, car sellers and employers, among others. Negotiation is also the key to business success. No business can survive without profitable contracts. Within a company, negotiation skills can lead to your career advancement.

I hope that you will join the hundreds of thousands of learners who have made “Successful Negotiation” one of the most popular and highly-rated MOOCs worldwide. In the course, you’ll learn about and practice the four steps to a successful negotiation:

  1. Prepare: Plan Your Negotiation Strategy
  2. Negotiate: Use Key Tactics for Success
  3. Close: Create a Contract
  4. Perform and Evaluate: The End Game

AI For Everyone

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Beginner Level
No prior experience required.

Approx. 6 months to complete
Suggested 3 hour/week

AI is not only for engineers. If you want your organization to become better at using AI, this is the course to tell everyone–especially your non-technical colleagues–to take.

In this course, you will learn: – The meaning behind common AI terminology, including neural networks, machine learning, deep learning, and data science – What AI realistically can–and cannot–do – How to spot opportunities to apply AI to problems in your own organization – What it feels like to build machine learning and data science projects – How to work with an AI team and build an AI strategy in your company – How to navigate ethical and societal discussions surrounding AI Though this course is largely non-technical, engineers can also take this course to learn the business aspects of AI.

Start your future with a Business Analytics Certificate.

Excel to MySQL: Analytic Techniques for Business Specialization

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Beginner Level
No prior experience required.

Approx. 7 months to complete
Suggested 5 hour/week

Turn Data Into Value. Drive business process change by identifying & analyzing key metrics in 4 industry-relevant courses.

Formulate data questions, explore and visualize large datasets, and inform strategic decisions.

In this Specialization, you’ll learn to frame business challenges as data questions. You’ll use powerful tools and methods such as Excel, Tableau, and MySQL to analyze data, create forecasts and models, design visualizations, and communicate your insights. In the final Capstone Project, you’ll apply your skills to explore and justify improvements to a real-world business process.

The Capstone Project focuses on optimizing revenues from residential property, and Airbnb, our Capstone’s official Sponsor, provided input on the project design. Airbnb is the world’s largest marketplace connecting property-owner hosts with travelers to facilitate short-term rental transactions. The top 10 Capstone completers each year will have the opportunity to present their work directly to senior data scientists at Airbnb live for feedback and discussion.

Project Management Principles and Practices Specialization

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Beginner Level
No prior experience required.

Approx. 5 months to complete
Suggested 1 hours/week

Project Management Principles and Practices. Work Better, Together

This specialization is a precursor to the Applied Project Management Certificate. Project management has been proven to be the most effective method of delivering products within cost, schedule, and resource constraints. This intensive and hands-on series of courses gives you the skills to ensure your projects are completed on time and on budget while giving the user the product they expect. You will gain a strong working knowledge of the basics of project management and be able to immediately use that knowledge to effectively manage work projects. At the end of the series you will be able to identify and manage the product scope, build a work breakdown structure, create a project plan, create the project budget, define and allocate resources, manage the project development, identify and manage risks, and understand the project procurement process.

Learners will complete a series of projects and assignments that will identify and manage the product scope, build a work breakdown structure, create a project plan, create the project budget, define and allocate resources, manage the project development, identify and manage risks, and understand the project procurement process.

Start your future on Coursera today.

Construction Management Specialization

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Beginner Level
No prior experience required.

Approx. 5 months to complete
Suggested 4 hours/week

Construction Project Management and Planning. Develop and understand the foundations of project planning and scheduling techniques

Construction Management is the planning, coordinating, and building of a project from conception to completion. This specialization is intended for Construction industry professionals, engineers, and architects looking to advance their careers. Students interested in learning about construction project management would also benefit from this specialization.

Real-world projects will be included in each course of the specialization to enforce the skills being taught. The projects will build on information you have learned in the courses and allow you to add your own research. Projects will be peer-reviewed by your classmates, in turn you will peer-review the work of others. Instructions on how to conduct peer-reviews will be included in the course. Upon completing the series, you will be able create a work-breakdown structure, build a project schedule, work on a project plan, create a project budget, identify risk and who is responsible for those risks.

Digital Marketing Specialization

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Beginner Level
No prior experience required.

Approx. 8 months to complete
Suggested 5 hours/week

Drive Customer Behavior Online. A six-course overview of the latest digital marketing skills, taught by industry experts.

Master strategic marketing concepts and tools to address brand communication in a digital world.

This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.

In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015.

Once you complete the courses, you will have the opportunity to apply the skills on a real life capstone project setup in partnership with Grainger. They are a global B2B supplier of Maintenance Repair and Organization supplies, ranked No. 13 in the Internet Retailer 2015 Top 500 Guide.

Online computer science courses to jumpstart your future.

Data Analysis and Presentation Skills: the PwC Approach Specialization

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Beginner Level
No prior experience required.

Approx. 6 months to complete
Suggested 3 hours/week

Make Smarter Business Decisions With Data Analysis. Understand data, apply data analytics tools and create effective business intelligence presentations.

If you are a PwC Employee, gain access to the PwC Specialization and Courses for free using the instructions on the PwC L&D Spark page or simply search “Coursera” on PwC Spark.

This Specialization will help you get practical with data analysis, turning business intelligence into real-world outcomes. We’ll explore how a combination of better understanding, filtering, and application of data can help you solve problems faster – leading to smarter and more effective decision-making. You’ll learn how to use Microsoft Excel, PowerPoint, and other common data analysis and communication tools, and perhaps most importantly, we’ll help you to present data to others in a way that gets them engaged in your story and motivated to act.

What’s more, should you enroll in these courses, you will be invited to join PwC’s talent network. Those who opt into this talent network will receive information about PwC career opportunities, thought leadership, and happenings in the PwC global network.

Please note: If you’d like to audit the courses in this Specialization, you’ll need to enroll in each course separately and then you will see the audit option.

This specialization will include a project at the end of each module and a capstone project at the end of the specialization. Each project will provide you the chance to apply the skills of that lesson. In the first module you’ll plan an analysis approach, in the second and third modules you will analyze sets of data using the Excel skills you learn. In the fourth module you will prepare a business presentation.

In the final Capstone Project, you’ll apply the skills you’ve learned by working through a mock client business problem. You’ll analyze a set of data, looking for the business insights. Then you’ll create and visualize your findings, before recording a video to present your recommendations to the client.

Career Success Specialization

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Beginner Level
No prior experience required.

Approx. 11 months to complete
Suggested 1 hour/week

Build Essential Skills for the Workplace. Improve your employability and advance in today’s dynamic workforce.

This series of courses will help you build, develop and hone the essential skills needed to improve your employability and advancement in today’s dynamic workforce. The courses in this Specialization may be taken in any order. Each course can also be taken independently. The Specialization concludes with a Capstone project that will give you the opportunity to integrate and apply the skills you have gained throughout the courses to your individual and organizational needs.

The purpose of the Capstone Project in the Career Success Specialization is for you to apply the methods and techniques you learned in the series of courses to a personal experience, giving you a way to communicate your value to potential employers. You’ll focus your communication, management, negotiation, problem solving, business writing, time management, finance, entrepreneurship, and project management skills into a single project that demonstrates your career readiness.

Coursera

Management of Fashion and Luxury Companies

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Beginner Level
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Approx. 11 months to complete

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Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts.

Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course.

Foundations of Positive Psychology Specialization

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Beginner Level
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Approx. 5 months to complete
Suggested 4 hours/week

Positive Psychology: Well-being for life. Master strategies and tools that enable individuals and organizations to thrive

The University of Pennsylvania and Dr. Martin E.P. Seligman welcome you to Foundations of Positive Psychology. Our five-course specialization provides you with the key theories and research in the field of positive psychology as well as opportunities for application.

Course topics include

• Positive Psychology: Martin E.P. Seligman’s Visionary Science with Dr. Martin E.P. Seligman

• Positive Psychology: Applications and Interventions with Dr. James Pawelski

• Positive Psychology: Character, Grit and Research Methods with Dr. Angela Duckworth & Dr. Claire Robertson-Kraft

• Positive Psychology: Resilience Skills with Dr. Karen Reivich

• Positive Psychology Specialization Project with Dr. Martin E.P. Seligman

Learners design and justify small-scale positive interventions to enhance specific aspects of their personal wellbeing based on the skills acquired in each course of the specialization. Personal reflections are implemented provide learners with the skills to impact their personal and professional lives.

After completing all five courses, learners earn a certificate signed by Dr. Martin E.P. Seligman, Dr. James Pawelski, Dr. Angela Duckworth, Dr. Claire Robertson-Kraft and Dr. Karen Reivich.

Online learning to jumpstart your future.

Human Resource Management: HR for People Managers Specialization

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Beginner Level
No prior experience required.

Approx. 6 months to complete
Suggested 3 hours/week

Become a better manager of people. Develop strategies and skills for hiring, managing performance, and rewarding employees.

Do you have people reporting to you that need managing? Or perhaps you want to consider a career in human resources? Or freshen up your HR knowledge?

This specialization provides a robust introduction to the key principles, policies, and practices of human resource management. The specialization begins with a foundational course that considers alternative approaches to managing human resources, provides a background to the U.S. legal context in which employees are hired, fired, rewarded, and managed, and outlines the different reasons that people are motivated to work. The remaining three courses tackle three core areas that all managers should understand: hiring employees, evaluating their performance, and rewarding them. Throughout the courses, an accessible, scientific approach is embraced such that best practices and practical tips are informed by research, but presented in accessible, applied ways.

Upon completing the specialization, learners will have a deeper understanding of what works in the workplace, including a toolkit of best practices for hiring, managing, and rewarding employees.

The specialization will be valuable for managers and entrepreneurs taking on these responsibilities as well as anyone else interested in the fundamental principles of human resource management. The Capstone Project will provide an opportunity to apply this knowledge to a real situation, including your own organization or work unit if desired.

The projects apply the knowledge learned to specific work groups of your choosing (e.g., your own work team). You will learn how to proactively identify key challenges around staffing, performance management, and compensation and then use this to construct strategies and plans for addressing these challenges in the context of your chosen work group.

Social Media Marketing Specialization

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Beginner Level
No prior experience required.

Approx. 6 months to complete
Suggested 3 hours/week

Manage Your Social Strategies. Expand your online audience and establish your social brand in five courses.

In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions.

Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit.

Online data science courses to jumpstart your future.

Brand Management: Aligning Business, Brand and Behaviour

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Beginner Level
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Approx. 21 hours to complete

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Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding – where brands are a visual identity and a promise to customers – to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals.

The aim of the course is to change the conception of brands as being an organisation’s visual identity (e.g., logo) and image (customers’ brand associations) to an experience along “moments-that-matter” along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change. You will learn and practice the following skills:

  1. How to build brands from a broad organisational perspective
  2. How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome)
  3. How to build brands in multi-brand companies, across cultures and geographies
  4. How to measure brand health in new ways, that is, internally in addition to externally
  5. How to value and capture returns to brands across the organisation – introducing the new concept of employee-based brand equity – and how this is different from the valuation of brands as intangible assets.

This course allows you to develop the following aspects of yourself:

  1. Head. Gain a deeper understanding of the evolving practice of brand management, one that goes further than practiced in most organisations today
  2. Heart. Be motivated to engage in delivering your own brands – regardless of where you are in your organisation – thereby creating superior value for customers and for your organisation
  3. Hands. Translate learnings into action. As Confucius is supposed to have said: “I hear and I forget. I see and I remember. I do and I understand.”

Search Engine Optimization (SEO) Specialization

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Beginner Level
No prior experience required.

Approx. 5 months to complete
Suggested 7 hours/week

Become an SEO Expert. Master search engine optimization tools and strategies.

This Specialization will teach you to optimize website content for the best possible search engine ranking. You’ll learn the theory behind Google search and other search engine algorithms; you’ll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.