Most Popular Online Marketing Courses

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Digital Marketing Specialization

100% online courses
Start instantly and learn at your own schedule.

Flexible Schedule
Set and maintain flexible deadlines.

Beginner Level
No prior experience required.

Approx. 8 months to complete
Suggested 5 hour/week

Drive Customer Behavior Online. A six-course overview of the latest digital marketing skills, taught by industry experts.

Master strategic marketing concepts and tools to address brand communication in a digital world.

This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.

In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/

This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.

Once you complete the courses, you will have the opportunity to apply the skills on a real life capstone project setup in partnership with Grainger. They are a global B2B supplier of Maintenance Repair and Organization supplies, ranked No. 13 in the Internet Retailer 2015 Top 500 Guide.

Graphic Design Specialization

100% online courses
Start instantly and learn at your own schedule.

Flexible Schedule
Set and maintain flexible deadlines.

Beginner Level
No prior experience required.

Approx. 6 months to complete
Suggested 3 hour/week

Make Compelling Design. Learn and apply the principles of graphic design towards a comprehensive branding project.

Graphic design is all around us, in a myriad of forms, both on screen and in print, yet it is always made up of images and words to create a communication goal. This four-course sequence exposes students to the fundamental skills required to make sophisticated graphic design: process, historical context, and communication through image-making and typography. The sequence is completed by a capstone project that applies the skills of each course and peer feedback in a finished branding project suitable for a professional portfolio.

The goal of this specialization is to equip learners with a set of transferable formal and conceptual tools for “making and communicating” in the field of graphic design. This core skill set will equip learners for formal studies in graphic design, and a starting point for further work in interface design, motion graphics, and editorial design.

Career skills to jumpstart your future.

Social Media Marketing Specialization

100% online courses
Start instantly and learn at your own schedule.

Flexible Schedule
Set and maintain flexible deadlines.

Beginner Level
No prior experience required.

Approx. 7 months to complete
Suggested 2 hour/week

Manage Your Social Strategies. Expand your online audience and establish your social brand in five courses.

In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions.

Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit.

Search Engine Optimization (SEO) Specialization

100% online courses
Start instantly and learn at your own schedule.

Flexible Schedule
Set and maintain flexible deadlines.

Beginner Level
No prior experience required.

Approx. 5 months to complete
Suggested 7 hour/week

Become an SEO Expert. Master search engine optimization tools and strategies

This Specialization will teach you to optimize website content for the best possible search engine ranking. You’ll learn the theory behind Google search and other search engine algorithms; you’ll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.

Online learning to jumpstart your future.

Marketing Mix Implementation Specialization

100% online courses
Start instantly and learn at your own schedule.

Flexible Schedule
Set and maintain flexible deadlines.

Beginner Level
No prior experience required.

Approx. 6 months to complete
Suggested 3 hour/week

Take your product through the Marketing Mix. Master the Marketing Mix and take your product to new heights.

In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market. After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix.

Marketing Strategy Specialization

100% online courses
Start instantly and learn at your own schedule.

Flexible Schedule
Set and maintain flexible deadlines.

Beginner Level
No prior experience required.

Approx. 6 months to complete
Suggested 3 hour/week

Develop Your Marketing Strategy. Learn the fundamentals of market research, positioning, the marketing mix and campaign planning.

Do you hear the word “marketing” on a daily basis, but aren’t sure what marketing really is or why your business needs it? Do you know that marketing is important to your company, product, or service, but aren’t sure where to start?

Cover the concepts and tools you need to successfully develop a marketing strategy for a business, product or service. Begin by understanding consumers and the main market research techniques, then learn how to correctly segment, target and position your product to achieve success. Continue by analyzing the four critical areas in marketing, the famous four Ps of Product, Price, Promotion and Place. Finally, get the backing your ideas deserve and communicate the actions through a Marketing Plan.

In the final capstone project you will develop a Marketing Plan for a product or service.

Online learning to jumpstart your future.

Content Strategy for Professionals Specialization

100% online courses
Start instantly and learn at your own schedule.

Flexible Schedule
Set and maintain flexible deadlines.

Beginner Level
No prior experience required.

Approx. 4 months to complete
Suggested 2 hour/week

Create and implement engaging content.. Master communications strategies to make you and your enterprise stand out.

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this Specialization, you’ll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value.

You’ll learn how to engage your audience by implementing their stories and using proven tools and techniques to enhance an audience’s experience and interests. You’ll manage content once created by learning how best to tell an organization’s “content story” across media platforms using a human-centered design. You’ll also learn actionable ways to grow internal and external audiences, and expand your content’s reach.

The Specialization concludes with a Capstone project that allows you to apply the skills you’ve learned throughout the courses in response to a real challenge facing organizations today.

To fit easily into busy schedules, the Specialization is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you, as a professional, to master and then be able to use what you learn here and take it back to work. It’s knowledge that will improve both your effectiveness, and your organization’s.

Each of the individual courses can be audited for free. Please note that you will not receive a Certificate of Completion if you choose to audit.

Digital Marketing Specialization

100% online courses
Start instantly and learn at your own schedule.

Flexible Schedule
Set and maintain flexible deadlines.

Beginner Level
No prior experience required.

Approx. 8 months to complete
Suggested 5 hour/week

Drive Customer Behavior Online. A six-course overview of the latest digital marketing skills, taught by industry experts.

Master strategic marketing concepts and tools to address brand communication in a digital world.

This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.

Once you complete the courses, you will have the opportunity to apply the skills on a real life capstone project setup in partnership with Grainger. They are a global B2B supplier of Maintenance Repair and Organization supplies, ranked No. 13 in the Internet Retailer 2015 Top 500 Guide.

Start your future on Coursera today.

Recommender Systems Specialization

100% online courses
Start instantly and learn at your own schedule.

Flexible Schedule
Set and maintain flexible deadlines.

Beginner Level
No prior experience required.

Approx. 5 months to complete
Suggested 3 hour/week

Master recommender systems.. Learn to design, build, and evaluate recommender systems for commerce and content.

A Recommender System is a process that seeks to predict user preferences. This Specialization covers all the fundamental techniques in recommender systems, from non-personalized and project-association recommenders through content-based and collaborative filtering techniques, as well as advanced topics like matrix factorization, hybrid machine learning methods for recommender systems, and dimension reduction techniques for the user-product preference space.

This Specialization is designed to serve both the data mining expert who would want to implement techniques like collaborative filtering in their job, as well as the data literate marketing professional, who would want to gain more familiarity with these topics.

The courses offer interactive, spreadsheet-based exercises to master different algorithms, along with an honors track where you can go into greater depth using the LensKit open source toolkit.

By the end of this Specialization, you’ll be able to implement as well as evaluate recommender systems. The Capstone Project brings together the course material with a realistic recommender design and analysis project.